Echo Era Audio
Lorne Ashley
Production and operations manager
Copenhagen, Denmark · info@echoeraaudio.com · +45 61 19 20 55 · echoeraaudio.com
Production, event and operations manager and AV specialist with 20 years in live music and events: stadiums, arenas and festival main stages, Google and Amazon events in London and across Europe, and F1 Silverstone.
From office pre-production and sourcing suppliers to recces, builds, show days and long tours, and everything in between.
Experience
Echo Era Audio, Copenhagen 2023–now
Founder
- Studio and production company: production, mixing and mastering for artists, and audio, playback and production services for tours and events.
- Streaming, filming, asset creation and remote solutions for events and musicians.
W1 Music Agency, remote 2023–2024
Operations director (consultancy)
- Digital infrastructure, communications and organisational restructuring.
- Moved the agency to a hybrid Agile setup with one organised source of truth.
- Rebuilt client onboarding, booking and offboarding: client capacity up 60%, and productivity and profit up over 80% in 12 months.
Touring artists, worldwide 2010–now
Production manager, tour manager, MIDI engineer
- Production and tour management for touring artists on stages around the world.
- 8 months on tour in 2024 alone, as production manager, tour manager, MIDI engineer and backline tech in clubs and theatres.
- Show design, MIDI programming, planning, transport, finances and new relationships every night.
Soundsgood, Copenhagen 2023
Co-founder and event coordinator
- Event and promotion group running 100–200 person events in unusual spaces.
- Built the sound, lights, stages and dressing for each venue.
Atlantis The Palm and Atlantis The Royal, Dubai 2023
Musical director, resident DJ and artist
- Curated event spaces and designed the technical specs for two Nobu restaurants and a beach club.
TBA Group: F1 Silverstone, UK 2018
Production manager (freelance)
- Suppliers, contractors and talent for three hospitality venues across the site.
- AV build and fit-out; in charge from set-up through build, live days and tear-down, five months in total.
We Are Family, London 2018
Junior producer and production manager
- Designed and produced intimate themed events for Facebook and Instagram at their London headquarters.
Wonder, London and Europe 2015–2018
Production manager
- AV production for Google events in arenas, including ExCeL London and the Palais des Congrès, Paris.
- Google I/O, NEXT and Android launches in Milan, Amsterdam and Barcelona.
The Hive, Swan Wharf, London 2015–2018
Operations manager
- Building and event-space operations: 30 studios, two indoor and two outdoor event spaces and a café.
International tours 2018–2023
Audio, playback and MIDI engineer
- Stadium, arena, theatre and club shows with Il Divo, Zara Larsson, OMD, Declan McKenna, Youngr and Magic Mike Live (West End).
Studio and theatre
Since 2008 I’ve made records as an artist and producer, including running my own studio in London. Credits include Cher (songwriting, production, recording), Deadmau5 (songwriting, recording), Kid Creole and the Coconuts (production, songwriting), Nell Bryden (songwriting, production, recording) and Youngr (songwriting, production, recording, mixing).
Theatre production management off-Broadway, and I’ve written and directed my own musicals.
Education and languages
- BA (Hons) English Literature, University of Central England, Birmingham, 2005–2008
- English (native), Danish (learning)
Travel
- Based in Copenhagen; working across the UK, EU and US
- UK and US passports; Danish permanent residence
- Full driving licence
References from production and tour managers available on request.
Also see my Live audio CV.